8 Key Tips for Filming a Successful Brand Video
The simple secret to a wildly viral video is to grab a viewer’s attention within the first 3 seconds and retain their attention throughout the entire video. To achieve this, we have the following requirements:
Review the brand brief before filming
Film all shots according to your shot list
Always make the brand the star & avoid using any competing products.
Film your assigned hook (attention grabber) according to what Kara planned for you on your project planner.
You will voice over your video, so there is no need to talk while filming.
Keep your filming surfaces clean, uncluttered, and well lit.
Review footage and brand brief before submitting to ensure you delivered on all requirements
Before Filming
Review the top section of the Brand Brief provided by Kari. This will tell you:
Brand request shots
Specific talking points for your voiceover
Required safety gear/PPE (if applicable)
Plan Your Video + Film
The purpose of these shots is to retain viewer attention. Please refer to your personal shot list for more detailed instructions.
BEFORE
Hook shot tailored to your video
In store materials shot
Opening box of the product
1 - 30 sec vertical before pan to be used for Tiktok/social posting
PROCESS
Review brand brief & film brand required shots
Satisfying shots like opening paint cans, pouring paint, and pulling off tape
In-process shots from different angles while you’re working to keep shots interesting
AFTER
Shots of styling the room/object
Pans of the finished, styled space. The same 4-5 pans you took of the before are required
1 - 30 sec vertical after pan to be used for Tiktok/social posting
After Filming
Make sure raw footage is between 15-20 minutes long.
Re-read Brand Brief and make sure you’ve recorded all brand-required clips.
We do all the editing for you, please avoid pre-editing your footage or adding transitions/after effects.
Record a voiceover to accompany your footage. To see tips on how to record a voiceover, visit THIS page.
Submit your footage & voiceover to Air.com using this link: https://app.air.inc/d/f6ToRJ0G9
For any filming questions - email Kara@hometalk.com
For any brand related questions - email Kari@hometalk.com
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